CPG Sampling
Mobile Activations
Tours
THE CHALLENGE
Meet up with NFL fans with the week’s worst odds of winning and console them with epic sandwich and condiment giveaways.
THE EXECUTION
Executed 4 consecutive football Sunday tailgates with the destination chosen only days before each event.
Designed a branded truck to give away “spreads” of gameday food like sandwiches, wings, potato dippers, veggie plates, and dips.
Prepared and packaged all food platters.
THE RESULTS
2k+ promotional items distributed
500+ food “spreads” distributed
