Skip to Main Content

Graza

The Great Food Truck Race

Graza

Mobile Activations
Culinary Services
Tours
CPG Sampling
THE CHALLENGE

Bring the GRAZA x Food Network partnership to life in support of the new season of The Great Food Truck Race, building excitement through a high-energy culinary tour that introduced consumers to GRAZA products and show-inspired recipes.

Graza
THE EXECUTION
Deployed a branded food truck across six U.S. cities and served fresh dishes inspired by Food Network recipes
Distributed recipe cards and engaged fans of GRAZA and the show
Managed culinary operations, logistics, permitting, staffing, and on-site execution
Bring the GRAZA x Food Network partnership to life in support of the new season of The Great Food Truck Race, building excitement through a high-energy culinary tour that introduced consumers to GRAZA products and show-inspired recipes.
3,050 food trays served
THE RESULTS
3,050 food trays served
3,050 recipe cards distributed
3,788 direct consumer impressions

MORE ACTIVATIONS

ALRIGHT, LET'S DO THIS THING

Step one, fill out the form. Step two, be glad you did.

Thank you! Your submission has been received!