Bring Olive Young’s signature K-Beauty experience to the United States for the first time, introducing the brand to an American audience while celebrating their new partnership with Sephora.

THE EXECUTION

Took the experience to NYC, Austin and Miami across six live activation days, anchored by a custom-designed glass truck

Created an interactive K-Beauty discovery experience featuring product sampling, beauty demonstrations, sticker selection and a product “Scooping Experience”

Served iced Americanos as an added hospitality moment and positioned activations near Sephora locations to encourage continued product discovery and shopping