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Columbia

Columbia

Columbia

Mobile Activations
Tours
Culinary Services
Influencer Kits
College Campus
THE CHALLENGE

Build a scalable tour and brand ambassador program that authentically represented the Columbia PFG lifestyle while driving organic awareness and peer-to-peer influence across key SEC campuses.

Columbia
THE EXECUTION
Designed and operated a four-stop SEC campus and tailgate tour tied to marquee football matchups
Footprint included a multiplayer fishing arcade game, fishing-themed photo booth, a PFG apparel showcase, and an onsite culinary staff preparing local favorites, served fresh and hot
Launched a targeted SEC college ambassador and influencer seeding program across select schools, mailing curated gift boxes and rewarding ambassadors with branded Yeti coolers filled with swag
Build a scalable tour and brand ambassador program that authentically represented the Columbia PFG lifestyle while driving organic awareness and peer-to-peer influence across key SEC campuses.
4 SEC tour stops with 7.5k+ attendees across campuses
THE RESULTS
4 SEC tour stops with 7.5k+ attendees across campuses
4.5k meals served
8k+ Columbia PFG swag items distributed

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