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Learn what branded campaigns teach us about effective marketing strategies: a roundup of successful branded campaigns

How experiential marketing coordinators and consultants bring campaigns to life

Learn how immersive events captivate audiences and build lasting connections with brands

Learn how product launch agencies manage campaigns to drive awareness and sales for new products

Discover how mobile marketing trucks expand brand outreach and create memorable customer touchpoints

Learn how to create a retail marketing strategy that drives customer engagement and brand loyalty

Learn how brand activation agencies create impactful campaigns to engage customers and drive ROI

Understand the key services experiential marketing agencies offer to help brands connect with their audiences.

Learn how brand activation services create impactful campaigns that engage customers and deliver results.

Product sampling is a time-tested, proven tactic for boosting sales and pulling in new customers. Consumers get to experience a brand firsthand and risk-free, forming a positive connection that sparks a sense of obligation. The brand reaps the benefits as up to 65% of consumers buy products they’ve sampled, making sampling a reliable, powerfully effective marketing tool.

Field marketing creates appealing, positive face-to-face interactions with consumers to build relationships and drive sales. It’s a powerful strategy that can reap incredible rewards for brands, but it also involves a whole lot of moving parts — research, planning, and preparation — working together smoothly.

What do Patagonia, Allstate, Campbell’s Soup, and Oprah have in common? Admittedly, not much at first glance, but consider these brands’ personalities: thoughtful, compassionate, comforting, down-to-earth, honest, pleasant, and transparent. These brands are what marketers call “sincerity brands,” one of the designations that comprise the concept of “brand personality.”