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Navigating the complex maze of legal requirements is a critical step for any brand planning a pop-up shop. The required permits vary significantly based on your business type, the location, and the city or county you're operating in — though there are three common types you’ll likely encounter: temporary use permits, business licenses, and special event permits.

Even alongside today’s sprawling digital marketplace, the physical retail experience still matters, and pop-up shops are an increasingly popular piece of the bricks-and-mortar scene. These temporary retail spaces, which can range from a small kiosk in a mall to a large-scale event in a warehouse, offer brands a unique way to engage with customers, test new markets or locations and, by their fleeting nature, generate a sense of urgency.

Virally entertaining and heavily influential, unboxing videos have exploded in popularity, becoming for many consumers a trusted source of information about products and brands. Here is a brief explanation of the psychology behind the unboxing phenomenon, some channel-specific success tips, and ideas for optimizing your brand’s unboxing experience.

Measuring influencer ROI requires tracking both engagement metrics and tangible business outcomes to evaluate the effectiveness of a campaign. The first step is defining clear objectives, whether the goal is brand awareness, website traffic, or direct sales.

Transform empty spaces into unforgettable brand experiences. Pop-up shops might function as temporary storefronts, but as a market force, they’re here to stay.

Taking your brand on the road — why mobile tours deliver unmatched ROI

Brand activations are experiences, events, or interactions designed to generate brand awareness and engagement with the brand’s target audience. This engagement forges connection between brand and consumer, ideally leading to future sales and longer-term loyalty.

Immersive experiences have the power to connect with consumers in a way and at a depth that outstrips any other marketing or advertising. Here's a breakdown of some of the ways brands leverage the power of experience, along with cutting-edge technology, to achieve connection and brand loyalty.

A type of experiential marketing, immersive marketing transports audiences into brand-themed “mini-worlds” that surround them in brand-specific color, messaging, sounds, smells, tastes, and textures.

These strategies focus on the audience’s perspective, and on creating a brand presence that’s experiential, authentic, informative, context-relevant, and impossible to ignore

Product sampling is used by nearly every industry and in just about every location where humans congregate. People love freebies, and studies show about 2/3 of consumers who sample say they’re likely to buy the product. 

Promotional sampling is such an effective and versatile experiential marketing tactic that there’s almost no wrong way to do it. Here are some creative product sampling ideas that help brands engage with consumers in-store, out-of-doors, and everywhere in between.