Create a college sampling tour designed to deliver impactful product sampling at campuses and major events, while driving their Ambacebador program.

THE EXECUTION

Launched a 27 week tour, covering 30 major cities and 154 college/university campus stops

Designed and fabricated branded Rivians and BrightDrop EVs, featuring Frunk Sampling and barrel coolers

Incorporated Hot Mate into the branded Rivians by building out a custom gear tunnel attachment to extend impact into the winter months