Mobile Activations
Culinary Services
Pop-Ups
Tours
THE CHALLENGE
Launch TBX, Taco Bell’s initiative to spotlight emerging culinary talent and invite them to co-create the future of tacos.
THE EXECUTION
Launch TBX live on stage and via livestream at the inaugural Live Más LIVE event
Perfectly executed the recipes for chefs Jennifer Hwa Dobbertin, Reuben Asaram, and Lawrence Smith’s reimagined Crunchwrap Supremes
Fabricated a fully-customized, Taco Bell-branded food truck, provided a DJ, activated an engaging photo op, and set-up salon where people got onsite manicures
THE RESULTS
2k+ Crunchwrap Supremes eaten
25k+ direct and indirect impressions from event pop-ups
900+ swag items distributed
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