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All Clad

The Great Connector

All Clad

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Culinary Services
THE CHALLENGE

Bring All-Clad’s versatile cookware portfolio to life through a “high-low” culinary experience that demonstrated how professional chefs and home cooks alike can use the brand’s products to turn ambitious culinary ideas into reality.

All Clad
THE EXECUTION
Activated at Russ & Daughters Café on Orchard Street in NYC for an immersive culinary pop-up
Partnered with celebrity chef Melissa King on unexpected menu creations, including Mapo Chopped Cheese Fries
Built out programming with giveaways, a DJ, photo booth, media interviews, and emcee creator NY Nico
Bring All-Clad’s versatile cookware portfolio to life through a “high-low” culinary experience that demonstrated how professional chefs and home cooks alike can use the brand’s products to turn ambitious culinary ideas into reality.
500+ custom menu items distributed
THE RESULTS
500+ custom menu items distributed
Generated hundreds of thousands of traditional and social impressions through a creator and media preview

MORE ACTIVATIONS

ALRIGHT, LET'S DO THIS THING

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