Create a multi-sensory, emotionally immersive activation for National Waffle Day by transforming a high-traffic, busy location into a calm, comforting oasis.

THE EXECUTION

Customized a branded food truck that served fresh, hot, and delicious waffles

Secured and transformed a brick-and-mortar pop-up experience in NYC that was devoted to maximizing our guests' comfort

Managed culinary operations, logistics, permitting, staffing, and on-site execution