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AG1

Good Morning Café

AG1

CPG Sampling
Tours
Mobile Activations
Pop-Ups
Culinary Services
THE CHALLENGE

Create a mobile café experience that transformed AG1 from a daily supplement into a morning lifestyle brand, meeting consumers where their wellness routines naturally begin.

AG1
THE EXECUTION
Developed the Good Morning Café, a premium mobile café that can be deployed almost anywhere with minimal setup using a first-of-its-kind, expandable format.
Programmed each stop with local run clubs, surf sessions, mobility classes, wellness partners, exclusive merchandise, giveaways, and community activations tailored to each city.
Launched in Venice Beach before expanding to Los Angeles, Chicago, Boston, and wellness events including Faces of Fitness and Eudēmonia.
Create a mobile café experience that transformed AG1 from a daily supplement into a morning lifestyle brand, meeting consumers where their wellness routines naturally begin.
THE RESULTS

MORE ACTIVATIONS

ALRIGHT, LET'S DO THIS THING

Step one, fill out the form. Step two, be glad you did.

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