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Purely Elizabeth

Protein Pop-Up

Purely Elizabeth

CPG Sampling
Mobile Activations
Pop-Ups
Culinary Services
THE CHALLENGE

Create an engaging launch experience to introduce consumers to Purely Elizabeth’s new Protein Granola line, driving trial, brand awareness, and meaningful consumer connections in a highly trafficked lifestyle destination.

Purely Elizabeth
THE EXECUTION
Secured a prime spot in Venice Beach and served frozen Greek yogurt topped with fresh fruit, Purely Elizabeth Protein Granola, and custom-branded wafers.
Interactive Mystery Wall where guests used keys to unlock surprise prizes, including exclusive Purely Elizabeth merchandise and branded giveaways.
Featured a custom Charm Bar where visitors could build their own Purely Elizabeth-inspired accessories, creating a personalized and shareable brand moment.
Create an engaging launch experience to introduce consumers to Purely Elizabeth’s new Protein Granola line, driving trial, brand awareness, and meaningful consumer connections in a highly trafficked lifestyle destination.
5k+ consumer engagements and 1.6k+ froyo cups distributed
THE RESULTS
5k+ consumer engagements and 1.6k+ froyo cups distributed
Strong client satisfaction led to an expanded partnership, with a second Purely Elizabeth activation already underway.

MORE ACTIVATIONS

ALRIGHT, LET'S DO THIS THING

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