Bring Maison Perrier Atelier to life during New York Fashion Week through a stylish, street-side pop-up that blended fashion with the brand’s French heritage. The goal was to drive brand awareness and distribute 300 custom “Le French Caps” through an exclusive, high-visibility consumer experience.

THE EXECUTION

Transformed a vintage Citroën truck inside and out into a fully branded Maison Perrier Atelier, creating an eye-catching mobile experience

Created an interactive custom cap experience, featuring exclusive Le French Cap designs and onsite styling to engage NYFW attendees

Managed production, design support and location sourcing, securing a high-foot-traffic NYC location to maximize visibility and consumer engagement