Experiential Activations
PM Field
THE CHALLENGE
Awaken the senses by allowing guests to experience La vie este belle through smell, taste, touch, sound, and sight.
THE EXECUTION
1
Customized a fully-wrapped, glass box truck
2
Brand ambassadors dressed as bellhops welcomed guests with custom-made, raspberry-chocolate truffles that evoked the fruity notes of the fragrance
3
Fragrance experts walked guests through the sensory experience by spraying perfume onto giveaway sampling flowers
4
Guests received beautiful, silver-colored charms to hang on the neck of their perfume bottles
5
Guests did their best Julia Roberts impression by posing with a stunning Parisian skyline in an outdoor photobooth
6
THE RESULTS
1
2k+ makeup products and kits distributed
2
1k+ guests
3
7.5k+ impressions
4
