Drive awareness, trial, and sales intent for Nick’s ice cream and protein bars by meeting consumers where they already live, shop, and play.

THE EXECUTION

Designed and managed a fully-wrapped Ice Cream Truck and mobile “Streat” Sampling Teams.

Sampled at high-traffic cultural moments, parks, fitness hubs, festivals, including regular Nick’s pickleball events at City Pickle.

Activated across NYC Metro, Philadelphia, Washington D.C., New Jersey, and Upstate New York.