Create - Run Together. Fuel Together. Activation | Promobile Marketing

CPG Sampling

Mobile Activations

Tours

THE CHALLENGE

Introduce CREATE's Creatine + Electrolyte formula to New York City's running community through a grassroots mobile tour that educated consumers, drove product trial, and established the brand as an authentic part of run club culture.

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THE EXECUTION

Activated a branded sampling Rivian in NYC for one month

Partnered with local run clubs and community fitness events

Closed the tour with a CREATEAM community fun run and celebration

Thousands of product samples distributed

THE RESULTS

Thousands of product samples distributed

Connected with runners across hundreds of miles throughout NYC

Positioned CREATE as a go-to recovery and hydration brand through consistent, culture-driven activations

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