Bring Suja’s vibrant, wellness-focused lifestyle to life through a one-day partnership with CityPickle, using the energy and social nature of pickleball to connect with an active, health-conscious audience. The goal was to introduce consumers to Suja’s organic beverage lineup and create a branded experience that felt naturally integrated into the sport.

THE EXECUTION

Created a high-energy, wellness-focused activation combining product sampling, interactive programming, and social moments, including pickleball, a relay race, prizes, and photo opportunities

Engaged and educated guests through brand ambassadors who highlighted Suja’s flavors and functional benefits while serving chilled samples

Managed end-to-end production, staffing, logistics, branded assets, sampling, and on-site operations to bring the experience to life