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OLIPOP

The Pop Stop

OLIPOP

Mobile Activations
Tours
CPG Sampling
THE CHALLENGE

Launch OLIPOP's highly anticipated Shirley Temple flavor with a national experiential campaign that would drive widespread product trial, introduce new consumers to the brand, and transform a nostalgic flavor launch into an immersive, shareable experience across four major U.S. markets.​

OLIPOP
THE EXECUTION
Executed the OLIPOP Pop Stop Tour across four major U.S markets, delivering 48 activations over four months spanning 7,000+ miles
Brought the retro diner-inspired experience to life through immersive sampling and photo moments
Activated at high-traffic events and community destinations to maximize product trial and brand engagement
Launch OLIPOP's highly anticipated Shirley Temple flavor with a national experiential campaign that would drive widespread product trial, introduce new consumers to the brand, and transform a nostalgic flavor launch into an immersive, shareable experience across four major U.S. markets.​
128,658 cans distributed during the national tour
THE RESULTS
128,658 cans distributed during the national tour
35% of participants were new to OLIPOP, successfully expanding brand reach among first-time consumers.

MORE ACTIVATIONS

ALRIGHT, LET'S DO THIS THING

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