Support two distinct Chobani experiential programs designed to bring the brand to consumers through high-energy events while ensuring each activation was consistently staffed, supplied, and executed. One program focused specifically on baseball and soccer game-day sampling, while the second provided staffing and operational support across a broader mix of events nationwide.

THE EXECUTION

Activated at high-traffic baseball and soccer events

Deployed cube carts and Chobani-branded vehicles to sample products to fans during pre-game and tailgating

Managed logistics, onsite execution, sourced BAs and PAs across markets, and supported training and pre-event communication