Support La Colombe across two distinct sampling programs designed to drive trial and awareness in moments where coffee naturally fits. The first supported key retail partnerships with H-E-B and Hy-Vee, reaching shoppers already in a purchasing mindset, while the second brought La Colombe directly to college students through on-campus activations and university events.

THE EXECUTION

Supported H-E-B and Hy-Vee retail locations alongside activations at Villanova University and UT Dallas

Partnered with Chobani at the USWNT She Believes Cup in TN + NJ

Managed product coordination, transportation, staffing, setup, sampling, and on-site execution