Bring Sweetgreen’s newest menu innovation directly to consumers during one of the busiest moments of the year: graduation season. The multi-market tour was designed to introduce Sweetgreen’s new wraps, drive product trial, and connect with college graduates and their families at high-traffic commencement events across New York City, Washington, D.C., and Chicago.

THE EXECUTION

Deployed a fully branded Sweetgreen food truck across three key markets, serving freshly prepared wrap samples at strategically selected graduation events

Managed routing, staffing, food service coordination, production, and onsite execution across the full tour

Created an engaging sampling experience with branded signage, digital screens, dedicated ambassadors and culinary teams supporting each activation