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Lemon Perfect

Hydration Tour

Lemon Perfect

We inspired America to choose a healthier and tastier water with a massive, multi-month Lemon Perfect sampling tour.

Mobile Activations
CPG Sampling
Tours
College Campus
THE CHALLENGE

Create a massive, multi-month Lemon Perfect sampling tour that increases product visibility and gets ice-cold bottles into millions of consumers’ hands.

Lemon Perfect
THE EXECUTION
Secured and customized a fleet of seven branded Rivians
Designed a multi-month, national tour
Targeted high-traffic locations and notable tentpole events to maximize sampling, reach, and product visibility
Create a massive, multi-month Lemon Perfect sampling tour that increases product visibility and gets ice-cold bottles into millions of consumers’ hands.
30+ tentpole events in 20+ cities
THE RESULTS
30+ tentpole events in 20+ cities
Distributed 2MM+ products samples
Generated 100MM+ media and live impressions

MORE ACTIVATIONS

ALRIGHT, LET'S DO THIS THING

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