CPG Sampling
Mobile Activations
Tours
College Campus
THE CHALLENGE
Drive awareness for the relaunch of Momofuku’s noodle line for Gen Z college students in a way that feels authentic and through speedy, high-quality food service.
THE EXECUTION
Executed a food truck tour at high-traffic, culture-driven locations around Southern California.
Served hot, chef-prepared noodle samples alongside take-home dry noodle packs.
Elevated the experience with premium culinary touches and a surprise appearance by Momofuku founder David Chang.
THE RESULTS
5,500+ total samples distributed
1,250 meals prepared and served
Sold-out product each day
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