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World Central Kitchen

Feeding the Frontline

World Central Kitchen

Social Impact
THE CHALLENGE

At the height of the COVID-19 pandemic, New York City frontline workers were putting themselves in harm’s way and working impossibly long shifts. World Central Kitchen, in conjunction with Bloomberg Philanthropies, looked to offer frontliners relief by cooking them delicious, warm meals.

World Central Kitchen
THE EXECUTION
Prepped, cooked, and served hot, delicious meals to NYC Health and Hospital Systems workers throughout all five boroughs
Fleet of branded, mobile kitchens
Oversaw all scheduling, routing, and logistics
At the height of the COVID-19 pandemic, New York City frontline workers were putting themselves in harm’s way and working impossibly long shifts. World Central Kitchen, in conjunction with Bloomberg Philanthropies, looked to offer frontliners relief by cooking them delicious, warm meals.
1MM+ meals were served to frontliners
THE RESULTS
1MM+ meals were served to frontliners
Program employed 110 staff members during an economic recession

MORE ACTIVATIONS

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