Bring Taco Bell’s LOCOS campaign to life during the 2026 World Cup with simultaneous activations in New York City and Los Angeles. Partnering with Edelman, the goal was to tap into tournament excitement while driving Doritos Locos Tacos trial, brand visibility and World Cup fan engagement.

THE EXECUTION

Created immersive LOCOS fan experiences anchored by custom LED Taco Bell food trucks in NYC and LA

Served Doritos Locos Tacos alongside interactive Scream Booth confessionals, branded footprint elements

Managed production, culinary, staffing, logistics, permitting and on-site execution across both markets