Make on-the-go diaper changes easier for parents and their little ones through an elevated summer experience showcasing the Skip Hop Changing Pad. The goal was to introduce families to convenient changing solutions while providing complimentary baby care essentials at popular summer destinations.

THE EXECUTION

Activated a fully branded and customized Rivian at Washington Square Park in NYC and Wildwood Beach, NJ, bringing a mobile changing experience directly to families

Created a fully equipped changing station featuring Skip Hop Changing Pads, giving parents a convenient space to change their babies while demonstrating the product

Distributed Skip Hop changing accessories and Hello Bello diapers and wipes, providing families with practical giveaways to make changing on the go easier