Mobile Activations
Tours
THE CHALLENGE
Reinvent the concept of masculinity for high school-aged kids and push back against antiquated beliefs.
THE EXECUTION
Fully-customized, 39’ Axe Mobile
Year-long, national high school tour
Secured space at marquee moments like homecomings, sporting events, and proms
THE RESULTS
16 States
250k+ guests (100+ high schools)
400k+ product samples
