Launch and execute a multi-market mobile sampling tour to introduce MUSH to new consumers, drive product trial, and build brand awareness among active, health-conscious audiences through strategic, high-impact experiential marketing.

THE EXECUTION

Executed a mobile sampling tour across Miami, Chicago, and New York City, managing branded truck operations, staffing, logistics, routing, permitting, and daily activations

Combined guerrilla street sampling with strategic product drops at 133 boutique gyms and yoga studios

Activated at high-foot-traffic locations including run clubs, fitness centers, marathons, and commuter hubs to maximize trial and engagement