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Marshalls

You Get The Good Stuff

Ideation Lab
THE CHALLENGE

Immerse guests in the latest issue of The Edit, the Marshalls trend report, and introduce their “Good Stuff Style Collective."

THE EXECUTION
1
Launched Style Collective and the Spring/Summer issue of The Edit with a VIP cocktail event at Apotkehe NoMad in Manhattan
2
Decorated with signage, product displays, and fresh floral arrangements
3
Ten media members were invited to an intimate, fashion-forward experience that included interviews and one-on-one styling sessions with Style Collective experts
4
Each invited guest left with personalized takeaway bags
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THE RESULTS
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