Ideation Lab
THE CHALLENGE
Immerse guests in the latest issue of The Edit, the Marshalls trend report, and introduce their “Good Stuff Style Collective."
THE EXECUTION
1
Launched Style Collective and the Spring/Summer issue of The Edit with a VIP cocktail event at Apotkehe NoMad in Manhattan
2
Decorated with signage, product displays, and fresh floral arrangements
3
Ten media members were invited to an intimate, fashion-forward experience that included interviews and one-on-one styling sessions with Style Collective experts
4
Each invited guest left with personalized takeaway bags
5
6
THE RESULTS
1
2
3
4
