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Knorr

Cardi B's Taste Combo

Knorr

Knorr teamed up with Cardi B to make home cooking as craveable as fast food... without the guilt.

Influencer Kits
THE CHALLENGE

Promobile was tasked with creating a mailer activation that highlighted Knorr Chicken Bouillon as the hero ingredient in a flavorful, affordable chicken + vegetable dish, designed to inspire quick, nutritious home meals.

Knorr
THE EXECUTION
Launched Cardi B’s Taste Combo kits in collaboration with Knorr.
Shipped 376 boxes media and influencers via Grubhub
Promobile was tasked with creating a mailer activation that highlighted Knorr Chicken Bouillon as the hero ingredient in a flavorful, affordable chicken + vegetable dish, designed to inspire quick, nutritious home meals.
376 boxes shipped (36 influencer, 340 Grubhub).
THE RESULTS
376 boxes shipped (36 influencer, 340 Grubhub).
2.6 B impressions and 7.9 B content views; 5.9 B hashtag views (#KnorrVsCombo).
+28% traffic to Knorr.com and +3.6% sales lift for Knorr Sides.

MORE ACTIVATIONS

ALRIGHT, LET'S DO THIS THING

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