Mobile Activations
Culinary Services
THE CHALLENGE
Create a San Francisco garden party in high-traffic locations to promote the latest issue of Le Monde d’Hermès.
THE EXECUTION
Teamed up with a partner agency to create a whimsical garden party that brought a taste of Paris to The Bay Area
Union Square, The Embarcadero, and The Ferry Building
Artisan coffee drinks from a vintage, Euro-style truck
THE RESULTS
3k+ visitors
5k+ magazine copies distributed
Success led to a larger American tour
