Bring Dove Clinical Protection directly to the next generation of consumers to encourage product discovery and trial while positioning Dove as a source of confidence and cooling relief during moments consumers need it most.

THE EXECUTION

Took Dove Clinical on the road with a bold branded mobile presence, meeting students directly on and around college campuses

Distributed Dove Clinical Protection samples, turning everyday campus interactions into memorable product discovery moments

Activated across major universities including George Washington, University of Maryland, Georgetown, UPenn, UNC, Auburn, NYU, Columbia, Yale, Clemson, Georgia Tech and more