Bring CookUnity’s chef-crafted meal experience directly to New Yorkers through a seven-day guerrilla food truck activation designed as a test-and-learn program. The tour aimed to drive customer sign-ups while testing locations, timing, sampling formats and engagement tactics to uncover the most effective approach for future experiential campaigns.

THE EXECUTION

Activated across high-traffic NYC neighborhoods, serving chef-crafted samples alongside complimentary full meals

Featured a new CookUnity chef each live day: Esther Choi, Rocco DiSpirito, Hong Thaimee, John DeLucie, Einat Admony, Marcus Samuelsson and Vikas Khanna

Managed guerrilla logistics, staffing, security, line flow and onsite execution, with QR-driven engagement supporting sign-ups and campaign learnings