Ideation Lab
THE CHALLENGE
Create an engaging, sustainable, and scalable sampling tour to introduce consumers to Amika’s frizz-fighting “Smooth Over” treatments.
THE EXECUTION
1
Customized glass box truck with interactive experiences and product displays
2
Kicked off in Austin for SXSW and continued in Houston, Nashville, and Miami
3
Guests posed for selfies in a shower photo op
4
Humidity-themed, digital prizing experience ensure guests left with premium Amika products
5
Every guest walked away with bags of free samples
6
THE RESULTS
1
4k+ guests
2
10.5k product samples distributed
3
2k+ new email signups
4
Media coverage: Inc.com
