Ideation Lab
THE CHALLENGE
Create a “cleanical” sampling experience that showcases Hydro Rush and other product lines.
THE EXECUTION
1
Three-city pop-up tour stopping at Los Angeles, Miami, and New York City
2
Brightly-colored, branded photo ops, interactive moments, and an array of Amika shampoo and conditioning solutions on beautiful displays
3
Branded product displays and set pieces
4
Photo ops: blue bathtub scene, multicolored shower scenes, and a pink, immersive glassbox
5
Themed, digital memory game
6
THE RESULTS
1
2.5k+ guests visited the event
2
6k+ samples distributed
3
4
