Experiential Activations
THE CHALLENGE
Increase awareness for Amazon Care’s range of services by educating fulfilment center employees.
THE EXECUTION
1
Teamed up with a partner agency to create a fully-branded smoothie truck
2
Designed a national tour that hit major Amazon fulfillment centers
3
QR code displayed on truck wrap sent employees to Amazon Care app download page
4
Knowledgeable brand ambassadors answered any questions about program benefits
5
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THE RESULTS
1
Served thousands of smoothies to Amazon fulfillment center employees
2
Surge in app downloads
3
4
