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Amazon Care

A Fresh Approach to Healthcare

Increase awareness for Amazon Care’s range of services by educating fulfilment center employees.

Experiential Activations
THE CHALLENGE

Increase awareness for Amazon Care’s range of services by educating fulfilment center employees.

THE EXECUTION
1
Teamed up with a partner agency to create a fully-branded smoothie truck
2
Designed a national tour that hit major Amazon fulfillment centers
3
QR code displayed on truck wrap sent employees to Amazon Care app download page
4
Knowledgeable brand ambassadors answered any questions about program benefits
5
6
THE RESULTS
1
Served thousands of smoothies to Amazon fulfillment center employees
2
Surge in app downloads
3
4

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