BLOG

Navigating the complex maze of legal requirements is a critical step for any brand planning a pop-up shop. The required permits vary significantly based on your business type, the location, and the city or county you're operating in — though there are three common types you’ll likely encounter: temporary use permits, business licenses, and special event permits.

Even alongside today’s sprawling digital marketplace, the physical retail experience still matters, and pop-up shops are an increasingly popular piece of the bricks-and-mortar scene. These temporary retail spaces, which can range from a small kiosk in a mall to a large-scale event in a warehouse, offer brands a unique way to engage with customers, test new markets or locations and, by their fleeting nature, generate a sense of urgency.

Transform empty spaces into unforgettable brand experiences. Pop-up shops might function as temporary storefronts, but as a market force, they’re here to stay.

The ephemeral nature of pop-up retail means brands don’t have time to wait for the shop to grow its audience — you need to hit the ground running. That means planning for pop-up success starts months in advance as your brand generates social media buzz, media coverage, and word-of-mouth. 

Multi-day extravaganzas aren’t the only way to generate pop-up buzz and business for your brand. For smaller brands, online-only brands, or brands looking to test the pop-up waters for the first time, a single-day pop-up shop can be a great opportunity — and in some respects even a better opportunity than a longer-running storefront.

Online shopping has changed nearly everything about retail, but for some product categories, nothing beats the in-store experience for introducing consumers to a brand and its products.

In addition to analyzing the data collected pre-event and on-site to find out what worked and what didn’t, leverage the momentum created by the event to deepen connections with your target audience.

Regardless of size or format, building a successful pop-up means making the right decisions about how the space flows, product visibility, and customer experience. Here are some key considerations when planning and operating your brand’s pop-up

Pop-up activations are a great way to showcase your brand’s products, look, feel, and values. Here’s how six brands partnered with Promobile to connect with target audiences nationwide.

Pop-up shops are popping up everywhere, as online merchants seek to build their real-world presence and brands look for ways to expand to new markets without the risk, expense, or commitment of traditional brick-and-mortar retail spaces.

The long-term impact of the Internet on foot traffic to brick-and-mortar beauty retailers is well documented — plummeting sales, physical store closings nationwide. Covid only deepened the crisis, as more and more beauty and cosmetics consumers learned to shop online for items they’d traditionally purchased in store, and they liked the e-commerce experience.

Love Beauty and Planet, an environmentally-friendly, vegan Unilever personal care brand partnered with Promobile Marketing to launch their 'Plan It For The Planet' initiative promoting environmental consciousness around same-day and next-day rush deliveries.