Brian Couch builds agencies that can grow without losing what made them special. As COO of Promobile, he connects strategy, people, technology, financial discipline, and execution to help the agency deliver exceptional work at greater scale. With more than 25 years in experiential marketing, Brian has led across client service, operations, business development, agency leadership, and organizational transformation, including building national field organizations, growing major client relationships, and leading a successful agency turnaround. His leadership philosophy is simple: set clear expectations, measure what matters, give talented people room to perform, and always be willing to roll up his sleeves.